New talents

New talents

The Who’s Next trade show returns each edition to unearth the newest talented designers in ready-to-wear fashion.

FAME

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Cortana

Cortana is synonymous with contemporary femininity, sensibility and movement. Hand-crafting pieces with an unrivaled attention to detail and shape, Rosa Esteva creates day-to-night collections that are at once casual and stunningly feminine.

Larisa Lobanova

Larisa Lobanova is a soft and feminine brand from Ukraine. Garments are designed for the modern woman with a sense of humour, who transgresses the borders of a country so steeped in history. Season after season, the brand returns with a completely new image, testament to the versatility and creativity of the designer who has been working in the industry over the past 15 years.

Discover all the young designers showing at FAME: CORTANA, HAPPY LAUS, LARISA LOBANOVA, ANISSA AIDA, VALENTINA GARI … 

 

PRIVATE

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Marble&Co

As the name might suggest, the designers at MARBLE & CO are inspired by marble. Cold and hare, pure, natural and organic, the designers work with their fabrics and materials just as sculpters work with marble. With a real flair for conceiving patterns and cuts, the brand produces shirts and blouses that move in perfect harmony with the motion of the body.

Swati Vijaivargie

Swati Vijaivargie Jain is a designer from Rajasthan. She joined the family textile and carpet business after spending 2 years working in fashion. In 2010, she launched her own womenswear clothing line, made entirely from her own fabrics. Blending fine cloths, elegant shapes and simple finishings with a fresh pair of eyes and feel for the avant-garde.

Discover all the young designers showing at PRIVATE:  EKA CLOTHING, KARAVAN CLOTHING, MADSAM TINZIN, MARBLE&CO, SWATI VIJAIVARGIE … 

TRENDY

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Ninii

Drawing inspiration from the sporting world, Ninii collections are light and full of fun, transforming daily wear into totally original designs for girls and boys.

Minspri

A real tribute to the bold and independent city-slicker lifestyle, this young Parisian brand produces collections that are at once precious and practical. With refined tailoring, graphic prints and wearable fabrics, Minspri collections are inspired by the Parisian woman of today, a woman who lives and breathes both style and comfort.

Discover all the young designers showing at TRENDY : MINSPRI, NINII, SURREAL OBJECTS … 

URBAN

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Handred

André Namistala started out with a menswear collection but later turned to producing unisex fashion lines, creating a subtle wardrobe from natural textiles (cotton, silk…) that he creates entirely from the comfort of his workshop in Rio, Brazil. Sticking to the bare minimum, the designer refuses superfluity in design, and steers clear of shoulder pads and coat linings.

Mai Gidah

Collections by Mai Gidah stake claim to a revisted “Best of British style”. Together with Tradi & Moderne, the brand revealed its bold tailoring and proportioned silhouettes in collections that attract much attention wherever they go.

Discover all the young designers showing at URBAN : CARLOTAOMS, HANDRED, JUST IN CASE, MAI GIDAH, SHEN YAO … 

 

Each edition, WHO’S NEXT trade show unearths the most talented young designers of ready-to-wear.