The #WSN16 activities

The #WSN16 activities

Each edition is powered by the largest amount of activities. In September 2016, the whole of the Porte de Versailles will be punctuated by lifestyle and fashion events.

HALL 2.2


In order to celebrate the Mediterranean theme, Who’s Next and Babines have worked together on an exclusive collection. The company Babines has the ambition to entirely reinvent pastry and ice cream thanks to advanced technology and particularly 3D printing. All their succulent products are made by hand in Paris, from premium quality chocolate and exclusive ingredients composed of natural scents and colourings. In order to taste these treats and discover the trend of 3D printing in the culinary industry, visit the stall opposite stand F98 Hall 2.2.

Get your hair done by the Batiste teams and discover all day the range of Mediterranean beauty products by Granado at the FAME area.

Who’s Next has collaborated for the first time with Paperlab&Co(llab)! This concept store, is situated in the heart of the renowned department store BHV Marais and is dedicated to the best international press, fashion and design. For the Who’s Next trade show, they have recreated a minimalistic and contemporary space. There, you can discover new brands exclusive to France, chosen for their aesthetics and philosophies, as well as a selection of magazines. More than just a shop, Paperlab&Co(llab) X Who’s Next is a lively place which you can find at the bar of the mobile stall; Noir Gaazol, have your photo taken by Lomography, and even have a colourful manicure by Nailmatic. The Nailmatic manicure workshops can be found on Friday 2nd, Saturday 3rd and Sunday 4th September from 2pm to 4pm at the main area of Hall 2.2.

HALL 2.3


Who’s Next offers the Maison Méditerranéenne des Métiers de la Mode (MMMM) the lighting of the 9 winners of  their contests Major M (for the creators of Marseille and its region) and the Mediterranean Fashion Prize (MFP) for Mediterranean creators. Find the 9 of the finalists in a space dedicated to them in the heart of Hall 2.3 of the Porte de Versailles.



This season, the Trendy area welcomes Flowerness, the first bouquets' e-shop in France. There, you will find elegant seasonal arrangements that you can purchase on the website. Launched last year in Paris, the e-shop also now works in Lille and Lyon. It was created by two friends, Audrey Castel Oster and Constance de Bosredon, both passionate about fashion, adventures… and flowers! Not satisfied with the internet, they envisioned a platform where you can purchase seasonal and tasteful creations arranged by passionate florists. The Flowerness corner provides visitors with a breath of ‘floral’ air.

Who’s Next exclusively presents the poetic and intriguing lifestyle collective; Letterpress de Paris. This Parisian artisan stationary brand, launched in 2014, has modernised this craft thanks to its typographic printing (letterpress, gold decor, embossment) and its collaborations with young graphic designers and artists. Each day, different illustrators will host workshops where it will be possible to customise: post cards, notebooks and frames: Steffie Brocoli, Amélie Fontaine, Samuel Eckert and Amandine Meyer. What’s more, this is available whilst drinking tea from the tea bar; Lov Organic, situated just next door. All of this can be found in the main area of Hall 3 from Friday 2nd, Saturday 3rd, Sunday 4th and Monday 5th September from 2pm to 6pm.

Discover the brand Marbella Paris in the heart of the Evening Wear area in Hall 3. It's the perfect opportunity to get a temporary tattoo or skin jewelry entirely made in France.In the heart of the space Evening Wear in Hall 3,

Who’s Next & Premiere Classe have invited this edition Mike Kershnar and Fiona Lake, two American artists working together to custom the new press area called « La Villa M ». They will do a special artwork inspired by the Mediterranean theme with a bit of upcycling. Visitors will be able to see the live painting session during the 4 days of the trade shows at the entrance of Hall 3, Porte de Versailles, Paris.



Merci Raymond brings together a community of gardeners with the obsession of creating green spaces in urban areas. l’Atelier Meraki is a place of collective innovation within the art, entrepreneurial and digital domains. Together, they have developed a green village entirely dedicated to young French designers. There, you can find ready-to-wear and accessories designers, but also a bar with an orchestra of Lemon Aid drinks, a corner for relaxing to the music on recycled furniture and even a tattoo parlour!

Each day this green village will provide a complete programme of classes: yoga, knitting, garden workshops and an area for boules in a 100% green scenography.

The following designers contributed to the Green Village: Babylon Road / Baltimore / Bricktown WorldCoralie Prévert / Edie Grim Créations Epicées / Hindbag / Hopy Poppy  / LuieMagali Paris / Maison Dupuy De Lôme / Mamamushi / Nénufar / ÖnyThe Panama Shop / Perus / Soi Paris / Ulyss / Wylde Vintage

From one of their random treasure hunts, Tombées du camion found a fabulous stock of vintage costume jewellery. In an extravagant set up that spreads over 152 m3, you can discover French pieces dating back from the 1950s to the 1990s. This Aladdin’s cave is presented exclusively in front of Hall 3 and Hall 7 at the Porte de Versailles.

Brodlim is the result of an unusual meeting between Western artists and the incredible embroidery expertise from Kashmir. For four days, the artist from Marseille, Julien Raynaud will paint a large fresco on the theme of the trade show, the Mediterranean, in the main area of the Porte de Versailles.  Meet him during his live painting on Saturday 3rd, between Premiere Classe and From areas stand L179, and eat some delicatessen & drink some champagne at the restaurant A Tavola, near Hall 7, outside area.

Poptails – a contraction of popsicle and cocktail- these alcoholic sorbets are prepared with fine spirits and fresh fruits without added colourings or additives. Lapp, specialist of these original lollipops, presents at the trade show unique flavours with aperitif scents of the Mediterranean. Enjoy these refreshing treats in the main area of the Porte de Versailles, next to the trends forum, opposite hall 2.2.



Brand jewelry Bangle-up (Hall 4 – stand K04) offers tote bags on the business lounge in Hall 4.

Premiere Classe trade show teamed up with Who Is On Next’, a competition aimed at discovering new creative talents, organized by Alta Roma and Vogue Italia since 2005. Premiere Classe will host the 6 accessory finalists of the contest – decreed by the Financial Times as one of the 10 “World’s Most Important Fashion Prizes– in a special area at the Porte de Versailles this September.


Christel DKV gives through le Market Show its particular vision on the Mediterranean Sea with a special preference for the 60's frivolity and Marisa Berenson.
The team presents an exclusive collection of Vallauris' ceramics (from the 60s/70s), which from its particularity of good taste pushes us, far from the feebleness and gloominess stagnating, and confirms in one way this word, this weapon: "Dare!"
You'll be able to shop right on the stand a selection of brand new or vintage ready-to-wear pieces from mid-season. You'll be able to accessorize these subtle pieces  with colorful and playful jewels from Idoll Créations and bring back home the precious objects that Sobomarket brought all the way here from the other side of the Mediterranean Sea. Enjoy!

Each edition is powered by the largest amount of activities. In September 2016, the whole of the Porte de Versailles will be punctuated by lifestyle and fashion events.