Buyers, your time is precious and your budget limited, so Who’s Next and Premiere Classe
are extending their services in order to help you make the most of your visit.
In order to give you better guidance through the trade shows' offer, Who's Next and Premiere Classe
have selected 15 shopping themes in accordance to your needs and suggestions from our Personal Shopper.
Freely attend the conferences led by our prestigious guest speakers. A gold mine for information and inspiration for next season’s F/W 2017-18 product trends but also for innovation, retail, the developments and best practices of the fashion and lifestyle market.
Read our "Girl Talk" magazine, especially designed to give you a break down on the Gen Z and our societal theme for this season: #GIRLSQUAD. In it you will discover interviews from female designers and businesswomen from the fashion industry, as well as brand selections from the different areas of the trade shows, plus top product picks in order to better grasp next season's trends!
The six experts from the Retail Expert Club are at your disposal throughout the duration of the trade shows,
giving you the opportunity to meet them in the retail solutions area of hall 7.1.
You can either meet one-to-one or in workshops, freely benefiting from their advice on the establishment and optimisation of points of sale,
stock management and even social media communication.
Retailer Expansion Strategy & Opening Expert
Workshop at 10am: "Setting up your point of sale in the omnichannel retailing jungle"
Store Concept and Layout Expert
Workshop at 11.30am: "The 3 fundamental principles of building a store concept: context, target and product offer"
Store Image and Customer Experience Expert
Workshop at 2pm: "My place, my values, my customer"
Purchasing and Merchandising Performance Expert
Workshop at 3.30pm: "The art and science of purchasing and predicting sales to a 90% degree of accuracy"
Digital Strategies and Fashion E-commerce Expert
Workshop at 5pm: "Establish an online clientele: Facebook and Instagram are your best shop windows"
For more personalisation, benefit from the advice from our fashion and retail expert at the retail solutions area in hall 7.1. Patricia Chelin and the Personal Shopper team can provide you with a made-to-measure trade show itinerary in accordance to your buying habits and your retail positioning objectives.
A French/English translator can accompany you when meeting with international exhibitors. In order to make the most of this free service, visit the “Buyer Services” desks in halls 3, 4 and 7.1.
In order to truly make the most of the trade shows and to save yourself time, download the Who’s Next or the Premiere Classe app. The ultimate tools in order to ease your visit: locate brand stands on an interactive map, consult the exhibitor list and their contact details, read live news straight from the trade shows, discover the 15 shopping selections from our Personal Shopper and finally the programme for all the activities, workshops and conferences!