JANUARY 2016 REVIEW

JANUARY 2016 REVIEW


The Who’s Next and Premiere Classe trade shows welcomed a total of 48,684 visitors through their doors during the most recent edition of the trade shows, an 18% increase on the previous show in September 2015.


Despite a small decline in the number of visits, we nevertheless saw large groups of professionals in the fashion sector unite as ever to create the ideal environment for trade and business.

THE FRENCH CONTINGENT (66%) REMAINS THE BIGGEST CHALLENGE FACED BY THE TRADE SHOWS


If the population of the Paris region saw an increase of 1%, by contrast the trade shows have seen the number of French visitors drop by 2% to 32 560 visitors.



THE INTERNATIONAL CONTINGENT IS FLOURISHING


Just about all of the big names in retail were represented. During their visit, buyers were able to take advantage of previewing women’s pre-collections, men’s fashion week and couture collections and arrived en masse over the last two days of the shows.


Visits by VIP buyers (+4% from last January) came in the form of returning guests, those who had attended previous editions of the trade shows, as well as the arrival of new high-end labels like the Ukrainian store Villa Gross, the renowned Korean concept store Rare Market, and KaDeWe, the major department store from Berlin.


Large Japanese groups sent representatives from leading select-shop and department stores, for example, Tomorrowland, Baycrews, Estnation, HP France, Isetan Mistukoshi, Takashimaya and Hankyu department store, as well as the fashion divisions from Sogo Seibu. Nor have either independents or concept stores forgotten about the Paris fashion scene, with American Rag, Ron Herman, Barney’s Japan and the high-end brand 1LDK spotted in the trade show aisles.


All the big influencers in Korean distribution were likewise present: for example, Lotte department stores, Handsome for Space Mue and Tom Greyhound, and Shinsegae for Boon the Shop.


The rest of Asia held its own with visits from leaders in Hong Kongese distribution, for example Kapok, Harvey Nichols, On Pedder and Joyce, and on a wider scale, store chains like Artifacts from Taipei and various malls like Melium group (Malaysia), Tang (Singapore) and The Mall (Thailand).


WHO'S NEXT & PREMIERE CLASSE - 22-25 JAN. 2016

A RICH AND VARIED PROGRAMME


With more services, fashion exhibitions and Pop-up Stores, there to enrich the buyers’ visits.


The Retail Expert Club in particular saw a record turn-out since its launch in 2012. On average, each expert held around 20 one-on-one meetings with various store directors, shareholders in retail projects or exhibiting brands, up from around 10 meetings each last September. Around 70% of the buyers that visited the REC were French.

This is a service that proves to be more and more popular among the whole array of professionals that arrive at the trade shows.


At the heart of the trade shows, the Trends Forum brought together by Martine Leherpeur Conseil was able to unite press, buyers and brands.

Drawing attention to next winter’s trends through collections by our own exhibitors, it proved a real fashion hub as much as a valuable tool bringing rhythm to the tour of the trade show.


Finally, iDFASHION brought together around a hundred retail traders and professionals from the PACA region as well as, for the first time, from the Languedoc-Roussillon region.

This is a project that is bound to expand in years to come, with the opening of various new destinations.

PHOTO PACK

January 2016 assessment