Conferences & Workshops

Who's Next and Premiere Classe trade shows organise conferences and workshops for retailers and brands.
These different meeting formats are an essential source of information regarding new trends and the fashion market.
Badge holders have free access to all the conferences and workshops, no reservation needed.

Conferences program
Workshops program
Opening party

Conferences

All the conferences are in French, translated simultaneously in English.
Seats available on a first come, first served basis.

Friday
September 8, 2017

10am to 10.30am

Carte blanche to Sophie Fontanel

Sophie Fontanel - Journalist

10.30am to 11.30am

#Trends: Spring/Summer 18

Vanessa Causse - Trend Union

11.30am to 12.15pm

#Business: Young designers: The keys for distribution

Elisabeth Cazorla - Ready-to-Wear Sales Director, Galeries Lafayette and BHV
Sherif Sy - Co-founder, Atelier Meraki
Arnaud Burgot - Chief Operating Officer, Ulule
Pauline Guyau - Co-founder, La Bobette
Géraldine Florin - Director Of Partnerships And Events, WSN Developpement
Moderator: Karine Vergniol - Journalist, BFM Business

12.15pm to 1pm

#Innovation: How brands and retailers can survive the tech revolution

Liz Bacelar - Founder, The Current

2pm to 2.45pm

#SuccessStory: French and international select shops

Olivier Amsellem, Co-founder, Jogging
Karen Quinones, Founder, En Avance

Moderators:
Shamin Vogel - Journalist, WeAr
Jean-François Nicolaï - Creative Projects & VIP Buyers Manager, WSN Developpement

2.45pm to 3.30pm

#Business: Instagram, from inspiration to action

Julie Pellet - Brand Development Lead, Instagram
Soléna Bertin - Digital Marketing & Communication Manager, Undiz
Youssouf Fofana - Founder, Maison Château Rouge
Séverin Bonnichon - Founder, Cuisse de Grenouille

3.30pm to 4.15pm

#SuccessStory: From blogger to entrepreneur: the evolution of influence

Pauline d'Hueppe-Haranger - General Director, Elsa Muse
Elsa Muse - Founder, Elsa Muse
Caroline Halipré - Head of Digital Communication, Petit Bateau
Moderator: Sephora Talmud - 360° Communications Manager, WSN Developpement

4.15pm to 5pm

#Innovation: Connected objects: an opportunity for accessories

Liz Salcedo - CEO, Everpurse
Laurent Marchou - Open Innovation Director, IoT & Robotic, Orange
Edith Petit - Founder, Tintamar
Liz Bacelar - Founder, The Current
Moderator: Danièle Clutier - Associate Director Research and Consulting, IFM

5pm to 5.45pm

#Innovation: How digital enhances retail customer experience?

Introduction by: Mehdi Dziri - Senior Project Manager, FaberNovel
With: Samuel Burlac - Business Developer, Smart Pixels
Tudor Gheorghiu - Co-founder, AskAnna
Hervé Sergeant - Co-founder, IVS
Charles Cuny - Director of Strategic Partnerships, Wynd
Moderator: Jon Lipfeld - Digital Director, WSN Developpement

6.30pm to 7.30pm

Fashion Solutions Networking

Networking room, Hall 3, in front of the conferences room

Saturday
September 9, 2017

10.30am to 11.30am

#Trends: Spring/Summer 18

Vanessa Causse - Trend Union

11.30am to 12.15pm

#Innovation: Overview of retail innovation

Christian Kunz - Head of Corporate Development, Lafayette Plug and Play

12.15pm to 1pm

#Trends: Responsible brands

François Ghislain Morillion - Co-founder, Veja
Laura Brown - Founder, Ethipop
Nayla Ajaltouni - Coordinator, Ethique sur l’étiquette
Marie Sabot - Director, We Love Green
Isabelle Quéhé - Founder, Universal love
Moderator: Fabrice Jonas - Founder, ModeLab

2pm to 2.45pm

#SuccessStory: Heritage Brands

Yoann le Creurer - Creative Director, Chevignon
Patrick Buffeteau - Country Manager France, Fila
Moderator: Fabrice Jonas - Founder, ModeLab

2.45pm to 3.15pm

#Trends: Menswear

Jérôme Bloch - Creative Director & Fashion Consultant

3.15pm to 4pm

#Trends: New man / New rules

Uriel Karsenti - Founder, Maison Standards
Moderator: Eric Briones - Director of Strategic Planning, Publicis EtNous & Darkplanneur

4pm to 5pm

#Business: How to work with influencers?

Julie - Djulicious
Meryem - Founder, FlashBeauté
Leslie - Founder, Mama's Paris
Moderator: Sébastien Bouillet - Founder, Influence4you
In partnership with Influence4you

5pm to 5.45pm

Influencers Meetup

Networking room, Hall 3, in front of the conferences room
In partnership with Influence4you
Moderator: Sébastien Bouillet, Founder, Influence4you

Sunday
September 10, 2017

10.30am to 11.30am

#Trends: Spring/Summer 18

Vanessa Causse - Trend Union

11.30am to 12pm

#Innovation: Google and Fashion

Alicia Birr - Senior Strategic Planner Luxury & Fashion, Google France

12pm to 1pm

#Business: The (R)evolution of Wholesale

A study of the FFPAPF by Roland Berger
With: François-Marie Grau - General Delegate, FFPAPF
Patrick Aboukrat - Owner, Aboudabibazar
Emmanuelle and Olivier Axer - Directors, Série Noire & Maisons de Mode
Jean-Marc André - Head of Marketing & Communication, WSN Developpement
Catherine Mac Garry - CEO, Brand Office 360
Moderator: Gaëlle de la Fosse - Partner, Roland Berger

2pm to 2.45pm

#SuccessStory: Independent retailers

Sophie Lariche - Founder, Solado
Bruno Gandolphe - Founder, Blue House
Moderator: Annick Jéhanne - Founder, Hubmode
In partnership with FNH

2.45pm to 3.30pm

#Trends: Accessory trends S/S 18

Alexandra Van Houtte - Founder, TagWalk

3.30pm to 5pm

#SpacesforIdeas live pitch

#SpacesforIdeas competition to win a pop-up store in Paris, London or New York courtesy of Appear Here in association with Who’s Next & Premiere Classe.

Jury:
Regis Pennel - Founder, L’Exception
Jean-Philippe Boudy - CEO, Fashion Network

Monday
September 11, 2017

10.30am to 11.30am

#Trends: Spring/Summer 18

Vanessa Causse - Trend Union

11.30am to 12.15pm

#Innovation: Chatbots, retail and e-commerce: understanding the revolution of customer service

Lara Rouyres - Co-founder, Selectionnist
Thomas Sabatier - Founder, The Chatbot Factory
Moderator: Nastasia Hadjadji - L'ADN

12.15pm to 1pm

#Innovation: New industrial processes

Nelly Rodi - R3iLab
Guillaume Gibault - CEO, Le Slip Français
Moderator: Gilles Muller - Founder, Re-Active

2pm to 2.45pm

#SuccessStory: Retailers and e-commerce best practices

Jessica Delpirou - Director France, Made
Raphaële Four - Founder, Girls in Paris
Pauline Laigneau - Co-founder, Gemmyo
Geoffrey Bruyère - Co-Founder, Bonne Gueule

2.45pm to 3.30pm

#Business: The French fashion market

Danièle Clutier - Associate Director Research and Consulting, IFM

3.30pm to 4.15pm

#Business: The new wholesale and retail distribution channels for brands

Elodie Dessors - Business Developer, Appear Here
Augustin Maunier - Global Sales Director, Joor
Dimitri Dewavrin - Founder, The Agent
Moderator: Jon Lipfeld - Head of Digital, WSN Developpement

Workshops

Workshop program of the Fashion Solutions Experts and exhibitors.

Friday
September 8, 2017

Lydia Harroch

10am to 11am — Workshop room 1

Customer experience: how can I bring it to the heart of my brand identity?

Lydia Harroch, Store image and customer experience expert

11am to 12pm — Workshop room 2

Introduction to Google for fashion brands and retailers

Alicia Birr, Google France

Steeve Lambert

11.30am to 12.30pm — Workshop room 1

The challenges of e-commerce in better decision-making

Steeve Lambert, Digital strategies and fashion e-commerce expert

12pm to 1pm — Workshop room 2

How to self-manage your influence marketing campaigns

Sébastien Bouillet, Influence4you

1pm to 2pm - Workshop room 2

How to increase your conversion rate by digitalising your shop

Tudor Gheorghiu, AskAnna
Julien Hervé, Gemo

Juan-Manuel Torralbo

1.30pm to 2.30pm — Workshop room 1

How to launch or relaunch your "phygital" store when facing against the omni-channel fashion giants

Juan-Manuel Torralbo, (Future) retailer & retail places global strategy and multi size expansion expert

2pm to 3pm - Workshop room 2

How to sell your collections on marketplaces and sales events sites

Dimitri Dewavrin, The Agent

Thierry Bayle

3pm to 4pm — Workshop room 1

How to better manage your buying and increase your gross profit?

Thierry Bayle, Purchasing and merchandising performance expert

3pm to 4pm - Workshop room 2

How can we introduce technology into fashion products?

Fabrice Jonas, Modelab

4pm to 5pm - Workshop room 2

The habits you get into in order to protect and defend your Intellectual Property rights

By the Hoffman law firm

Steeve Lambert

4.30pm to 5.30pm — Workshop room 1

Unite your e-customers: Facebook and Instagram, your best window-displays

Steeve Lambert, Digital strategies and fashion e-commerce expert

Saturday
September 9, 2017

Lydia Harroch

10am to 11am — Workshop room 1

Customer experience: how can I bring it to the heart of my brand identity?

Lydia Harroch, Store image and customer experience expert

11am to 12pm - Workshop room 2

Analysis of the customer journey through a shop

Caroline David, IVS

Steeve Lambert

11.30am to 12.30pm — Workshop room 1

The challenges of e-commerce in better decision-making

Steeve Lambert, Digital strategies and fashion e-commerce expert

12pm to 1pm - Workshop room 2

The 7 levers of influence marketing

Sébastien Bouillet, Influence4you

1pm to 2pm — Workshop room 2

How to launch a pop-up that will benefit your brand

Elodie Dessors, Appear Here (in French)

Juan-Manuel Torralbo

1.30pm to 2.30pm — Workshop room 1

How to launch or relaunch your "phygital" store when facing against the omni-channel fashion giants

Juan-Manuel Torralbo, (Future) retailer & retail places global strategy and multi size expansion expert

2pm to 3pm — Workshop room 2

How to make your shop omni-channel

By Coocooshop (in English)

Thierry Bayle

3pm to 4pm — Workshop room 1

How to better manage your buying and increase your gross profit?

Thierry Bayle, Purchasing and merchandising performance expert

3pm to 4pm — Workshop room 2

Making use of smells and scents in your shop: the possibilities and outcomes

Alice Malléjac, MAW

4pm to 5pm — Workshop room 2

How to sell your collections on marketplaces and sales events sites

Thibault Mollat du Jourdin, The Agent

Steeve Lambert

4.30pm to 5.30pm — Workshop room 1

Unite your e-customers: Facebook and Instagram, your best window-displays

Steeve Lambert, Digital strategies and fashion e-commerce expert

5pm to 6pm - Workshop room 2

The efficient management of cash collection in the international marketplace

Olivier Arrighi, Fidancia SL (in Spanish)

Sunday
September 10, 2017

Lydia Harroch

10am to 11am — Workshop room 1

Customer experience: how can I bring it to the heart of my brand identity?

Lydia Harroch, Store image and customer experience expert

11am to 12pm - Workshop room 2

How to find the right products on-line for your shop throughout the season

Maria Hyra, Paris Fashion Shops

Steeve Lambert

11.30am to 12.30pm — Workshop room 1

The challenges of e-commerce in better decision-making

Steeve Lambert, Digital strategies and fashion e-commerce expert

12pm to 1pm - Workshop room 2

How to optimise your international presence

Olivier Arrighi, Fidancia SL

1pm to 2pm - Workshop room 2

Introduction to YouTube for fashion brands and retailers

Alicia Birr, Google France

Juan-Manuel Torralbo

1.30pm to 2.30pm — Workshop room 1

How to launch or relaunch your "phygital" store when facing against the omni-channel fashion giants

Juan-Manuel Torralbo, (Future) retailer & retail places global strategy and multi size expansion expert

2pm to 3pm - Workshop room 2

How to integrate sensory marketing into merchandising?

Alice Malléjac, MAW

Thierry Bayle

3pm to 4pm — Workshop room 1

How to better manage your buying and increase your gross profit?

Thierry Bayle, Purchasing and merchandising performance expert

3pm to 4pm — Workshop room 2

Who to turn to and how to create a display of magazines in your boutique/concept store

Eric Namont, KD Presse

Steeve Lambert

4.30pm to 5.30pm — Workshop room 1

Unite your e-customers: Facebook and Instagram, your best window-displays

Steeve Lambert, Digital strategies and fashion e-commerce expert

Monday
September 11, 2017

Lydia Harroch

10am to 11am — Workshop room 1

Customer experience: how can I bring it to the heart of my brand identity?

Lydia Harroch, Store image and customer experience expert

10am to 11am - Workshop room 2

The impact of the legal reform on distribution agreements (franchises, permits, commercial agencies...)

By the Hoffman law firm

11am to 12pm - Workshop room 2

How to benefit from your tax credit

Sylvie Berthon, DGFIP
Assia Chouai Fakhr-Eddine, CCI
Jacques Leroux, CCI

Steeve Lambert

11.30am to 12.30pm — Workshop room 1

The challenges of e-commerce in better decision-making

Steeve Lambert, Digital strategies and fashion e-commerce expert

12pm to 1pm - Workshop room 2

Making use of smells and scents in your shop: the possibilities and outcomes

Alice Malléjac, MAW

1pm to 2pm — Workshop room 2

How to launch a pop-up that will benefit your brand

Alice Ratcliffe, Appear Here (in English)

Juan-Manuel Torralbo

1.30pm to 2.30pm — Workshop room 1

How to launch or relaunch your "phygital" store when facing against the omni-channel fashion giants

Juan-Manuel Torralbo, (Future) retailer & retail places global strategy and multi size expansion expert

2pm to 3pm — Workshop room 2

How to find the right products on-line for your shop throughout the season?

Jacky Z. Chang, Paris Fashion Shops

Thierry Bayle

3pm to 4pm — Workshop room 1

How to better manage your buying and increase your gross profit?

Thierry Bayle, Purchasing and merchandising performance expert

Steeve Lambert

4.30pm to 5.30pm — Workshop room 1

Unite your e-customers: Facebook and Instagram, your best window-displays

Steeve Lambert, Digital strategies and fashion e-commerce expert

Opening party

Friday, September 8th from 6.30pm to 10.30pm — Outside area

Who's Next & Premiere Classe invite you to the #PositiveCommunity opening party!

6.30pm - 7.45pm: DJ Soulist (DJ set)
8pm - 8.45pm: ELBI (Live)
9pm - 10.30pm: DJ Soulist (DJ set)