What is #TheFutureOfFashion Program?

What is #TheFutureOfFashion Program?

WHO’S NEXT and PREMIERE CLASSE launched in September 2016 their 3rd edition of their historical collaboration with the world’s leading online designer platform NOT JUST A LABEL to present The Future of Fashion Program, a stepping stone for 30 emerging designers to grow internationally.

The launch of the 3rd edition in September 2016 enabled 30 young designers to exhibit their collections to international buyers at the Porte de Versailles. They were presented in the accessory-led PREMIERE CLASSE show and within WHO’S NEXT in the women’s ready-to-wear FAME area and unisex ready-to-wear URBAN area.

Furthermore the launch cocktail event witnessed meetings between the young designers, fashion journalists, VIP buyers and the jury in charge of the selection of the 15 talents who have the opportunity to proceed to the 2nd stage of the programme.​

Discover the 10 selected designers within FAME and URBAN!




ARETHE STOCKHOLM – Sweden – since 2013 – Womenswear

Alina Bendikova was raised in Sweden. She has been influenced by the minimalist and androgynous ways of dressing. Her Russian roots are reflected in her design aesthetics.


The women's collections are defined by the use of exclusive materials balanced by refined pieces to be worn day and night.

Arethé Stockholm has developed 6 collections so far.

2 orders from Angola and Italy

GA16_15_089-HD72dpiGABRIELA ALEXANDROVA PARIS – France – since 2015 – Womenswear

Designer, Gabriela is led by her ten years experience as a stylist which is why quality and finely executed silhouettes for elegant women are what define Gabriela Alexandrova Paris.

The details come from some of the best Italian and Japanese suppliers, to create timeless garments.

Gabriela Alexandrova Paris has developed 3 collections so far.

1 order from Japan

_MG_8570JONATHAN LIANG – France – since 2012 – Womenswear

Inspired by rich elements of flora and fauna, the designer creates feminine and wearable collections with a touch of provocative style.

Natural forms combined with intricate embroideries define the designs.

Jonathan Liang has developed 7 collections so far.

7 orders from Italy (4), Argentina (1), Greece (1) and Ireland (1)

Cupro mini skirt-pantsBRUNO NOWI – Poland – since 2013 – Womenswear

After graduating from The Fashion Institute of Design and Merchandising in Los Angeles, Anna Wisniowska established her own brand.

The collections are designed to fit each figure and she is always seeking for new fabrics from all over the world.

The essence of Bruno Nowi resides in its stylish, comfortable and timeless collection.

Bruno Nowi has developed 4 collections so far.

4 orders from Japan, China, Germany and France

20160301_Kaaskas_4861_TKAASKAS – Poland – since 2014 – Womenswear

This brand was founded by two sisters:  Fashion designer Kasia Skorzynska and sociologist Julia Skorzynska, both raised in Brazil, country which strongly influenced their taste and sense of aesthetics.

They are a perfect combination due to their versatile skills which create a multidisciplinary approach to fashion.

Vivid prints, an unobvious colour combination and geometrical forms characterise Kaaskas.

Kaaskas has developed 6 collections so far.

2 orders from USA and Estonia


cambiarDAVID CATALAN – Portugal – since 2013 – Menswear & Womenswear

Designer David Catalan finds inspiration from modern culture to create a sporty silhouette combined with superposition of the material's layers. David is always looking for new techniques to improve the materials used in his pieces.

The essence of the collection resides in oversized silhouettes and street infused details.

David Catalan has developed 5 collections so far.

1 order from Martinique

FADE OUT - FW16 - 10FADE OUT LABEL – Germany – since 2015 – Unisex

Fade Out Label is based on recycled denim sourced from charity shops and deconstructed vintage pieces.

They are designed to be comfortable and unique with an oversized fit.

Designers Andrea and Nicola, handcraft the collections by creating made-to-order pieces.

Fade Out Label has developed 3 collections so far.

1 order from Japan

Hi on life3750HI ON LIFE – Sweden – since 2015 Menswear & Womenswear

Designer Malin Busck spent ten years owning a sustainable shop in Sweden but decided to go on a new venture in Ghana leading her to have all designs made in Africa.

Every piece is made exclusively and tailored upon request to be customised.

Hi On Life can be defined as street couture mixed with Scandinavian clean cuts and African bold prints.

Hi On Life has developed 4 collections so far. 

Image4-2S (1)PRONOUNCE – Italy – since 2016 –Menswear

After graduating from London Fashion College, Yushan Li and Jun Zhou partnered to create their own menswear label.

With a global vision on contemporary menswear, the designer explore how to “Pronounce” menswear in their own way using hand-painted details, used canvas and unconventional textiles.

Pronounce has developed 2 collections so far.

2 orders from Korea and France

eliran-nargassi-ss-2017-38ELIRAN NARGASSI – Israël – since 2013 –Menswear

Designer Eliran Nargassi graduated from the College of Engineering and Design.

The brand is defined by modernity, a search for innovative fashion and attention to details. This collection present clean-cut, minimalistic design and a touch of geometrical forms combined with graphic cuts.

Eliran Nargassi has developed 7 collections so far.

Former designers: ELINE VAN REE – Belgium – since 2014 – Womenswear, SAMPLE-CM – Germany – Since 2010 – Womenswear, RESET PRIORITY – Spain – since 2013 – Womenswear, JEAN GRITSFELDT – Ukraine – since 2012 Menswear & Womenswear, NAYA REA – United Kingdom – since 2015 – Womenswear, FRANZISKA MICHAEL – Germany – since 2009 – Unisex, COLLAR SWIMWEAR – Lativia – since 2014 – Womenswear, BLONDI FOX – France – since 2014 – Womenswear, VERENA SCHEPPERHEYN – Germany – since 2015 – Menswear, PRIVATE POLICY – USA – since 2015 – Menswear & Womenswear

The jury of September 2016
Bruno Collin (Founder of @WadMag)
Gretchen Harnick (Fashion and business consultant @PatternToPlan)
William Arlotti (Editor-in-chief @LeFashionPost)
Michael Kershnar (Street artist)
Salina Janzan (Marketing & Communications Manager @NotJustALabel)
Ali Abdulrahim (Winner of TFOFP#2)
Anisha Parmar (Winner of TFOFP#2)
Alexandra Senes (Journalist and founder of Kilometre.paris)
Mathilde Berthier (Journalist at L’Officiel)
Camille Descollonges (Director of the Who’s Next trade show)
Sophie Guyot (Associate Director of Fame)
Sylvie Pourrat (Director of the Premiere Classe trade show)

Know more about The Future Of Fashion Program here.

3rd edition of our historical collaboration with the world’s leading online designer platform NOT JUST A LABEL: a stepping stone for 30 emerging designers to grow internationally.