Calling all fashion designers

Calling all fashion designers

Try your luck!

Following the phenomenal success of the second edition, WHO’S NEXT & PREMIERE CLASSE are proud to once again present The Future of Fashion Program curated by NOT JUST A LABEL (NJAL), the leading online platform for young designers across the globe.

In partnership with NJAL, the trade shows have worked together extensively in previous years to forge, facilitate and increase the entry of emerging talent into the professional trade shows world.

tfofp-sept16 (2)



To take part in The Future of Fashion Program, you have to fill out the application form and have a complete and up-to-date profile on, featuring your latest collection(s). You will need to have already produced two commercial collections and be ready to present your Spring/Summer 2017 range in Paris on 2nd–5th September 2016.
Candidates who have already exhibited at the WHO’S NEXT & PREMIERE CLASSE trade shows cannot participate in the competition.

Fill in the application form



30 young talents will present their Spring/Summer 2017 collections to a panel of fashion industry professionals.

At the 2016 event, over 10 ready-to-wear designers (either womenswear or unisex) and 10 accessory designers (all types: jewellery, shoes, leather goods, textile accessories) will be selected from competition applicants.

This edition, the trade shows have chosen Gretchen Harnick, consultant at professor at Parsons fashion school, to help the young designers to prepare for the competition. Gretchen heads the Pattern to Plan agency, which supports young talents in the fashion world to build their business strategy.

In a 90 minutes session, Gretchen Harnick will deliver her expertise to designers on subjects including:

  • Building brand identity
  • Development strategy
  • Approaching a target-clientele
  • Boosting communication networks



The competition will take place in 3 stages:

Trade shows in September 2016:
The 30 selected contestants will showcase their Spring/Summer 2017 collections in Paris from 4th to 7th September 2015. It is during the trade shows that 15 designers are chosen to proceed to the next stage.

Trade shows in January 2017:
The 15 designers (5 ready-to-wear, 5 accessory and 5 urban wear) present their Autumn/Winter 2017-18 collections. Following January 2017 trade shows, after selection, only 3 designer participate in the final stage of the competition in September 2017.

Trade shows of September 2017:
3 finalist designers (1 ready-to-wear, 1 accessory and 1 urban wear) will be invited to participate for a third time at the trade shows to present their Spring/Summer 2018 collections.

At each stage of the competition, individual interviews will be undertaken by mentors to select which designers will go on to the next stage.



The brands ILKECOP (Fame area – women’s ready-to-wear), MAI-GIDAH (Urban area – unisex ready-to-wear) et ANISHA PARMAR LONDON  (accessories area) managed to convince the mentors as well as international buyers of their creativity and strong commercial potential. They also won the second edition of the Future of Fashion Programme. These three labels will present their Spring/Summer 2017 collection from the 2nd – 5th September at the Porte de Versailles.

Learn more about these three designers:





Discover all highlights