The Future Of Fashion

The Future Of Fashion

WHO’S NEXT & PREMIERE CLASSE showcase the next generation of designers via their supporting programme. #TheFutureOfFashion

Since 2013, WHO’S NEXT & PREMIERE CLASSE have been collaborating with the online platform NOT JUST A LABEL (NJAL) to run The Future of Fashion Program, a springboard that allows emerging designers to grow on an international scale.

Already featured in the press, their designs continues to seduce the buyers at the shows, who are more than ever on the hunt for products with strong identities. Our mentors will once again face a difficult choice!

WHO’S NEXT & PREMIERE CLASSE x NOT JUST A LABEL (NJAL) and their partners KOKA CONSULTING, FIDANCIA and LAMBERT & ASSOCIATES have confirmed that the following labels will be exhibiting in January 2015:





These six designers will continue to receive coaching from the programme’s mentors. At the end of the January 2015 show, the final winners will be announced and will win the chance to exhibit individually at the WHO’S NEXT & PREMIERE CLASSE shows from 4th to 7th September 2015, creation of a business plan worth 20, 000 € and a further 6 months support from the programme’s expert partners.

If you haven’t met the designers yet, be sure not to miss them during the January edition of WHO’S NEXT & PREMIERE CLASSE, to be held from 23rd to 26th January 2015.
Discover the judging panel and mentors who will continue supporting the designers throughoutthe contest, as well as for an additional 6 months for those who leave the competition along the way and one year for the two winners!

The programme’s mentors who drive the designers and make the selections each season are:

− Stefan Siegel, founder and director of NOT JUST A LABEL, an online platform dedicated to international young design

− Salman Khokar, director of KOKA CONSULTING, a group in charge of developing fashion concepts

− Olivier Arrighi, founder and director of FIDANCIA, an international collection management and insurance company specialising in the area of fashion

− Pauline Savin, buyer for LAMBERT & ASSOCIATES, a fashion consultancy and purchasing office specialising in label development

− Sophie Guyot and Sylvie Pourrat, sales directors for ready-to-wear and accessories at WHO’S NEXT & PREMIERE CLASSE.


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Born in 1990, Claire Yurika is a London designer. After studying at the London Creative Arts, she founded her own brand of womenswear, Hanger, in 2013. Her minimalist and often monochrome designs stand out with their juxtapositions. Organic materials are combined with synthetic fabrics. Using traditional know-how, Hanger makes innovative and unique outfits in in bamboo silk, crepe or cotton that are individually hand-painted in London.

After working for a Japanese artist during a stay in Osaka, Kelly went back to Australia, her native country, to study at the Raffles Institute of Design. The designer then moved to London where she successively worked for the couture brand Baccini & Hil and online womenswear giant Asos before launching her own brand, Kelly Love. These two radically different experiences gave her the opportunity to mix concept and ready-to-wear. Her Japanese experience made her especially sensitive to the importance of the concepts behind each piece of clothing. All her designs are made of Jacquard, wool, leather in Shenzhen, for affordable luxury products.

Originally from Romania, Ioana studied at the London College of Fashion – University of Arts London before coming back to Bucharest. The designer was recently awarded the Designer for Tomorrow Prize under the patronage of Stella McCartney, and was one of the 25 finalists selected by Madame Figaro’s Carnet de Mode. Ioana Ciolacu manages to design structured and geometric outfits using flowing and diaphanous fabrics. The result: evanescent figures, half-way between street wear and Couture.


Ivana is a young Belgrade-based Serbian designer. During her studies at the University of Decorative Arts, she showed a deep interest for sculpture and costumes, two fields which later inspired her in her designs, both graphic and theatrical. Lamat stands out immediately: each bag is made of monochrome leather, available in a very architectural and futuristic shape.


New York-based PASIONAE is a contemporary label that uses fashion as an artistic means. The designs reflect an interesting use of colors, textures and volumes. The most cosmopolitan city, New York, is a major source of inspiration, shown through a both bold and spectacular diversity. Jewels are all hand-made according to a unique process: the various emerald pieces are associated with wood thanks to a silver link. Each piece is unique, and shows the sign of a dark “Pasionae”.


VäSka is a Barcelona-based brand. The designer chose a Swedish name for her brand,VäSka, meaning “bag”. Ann Sofi Storbacka, the designer of Finno-Swedish extraction, draws her inspiration from the North to design her collections but also favors a very Mediterranean sense of aesthetics.
In her tiny studio, she makes all the bags herself using the finest natural leathers and fabrics. The final result is a line of bags and accessories featuring minimalist and visually stunning pieces.

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