The Future Of Fashion

The Future Of Fashion

Following the phenomenal success of the last edition, WHO’S NEXT & PREMIERE CLASSE are proud to once again present The Future of Fashion Program curated by the leading online platform for young designers across the globe, NOT JUST A LABEL (NJAL).

The trade shows in partnership with NJAL have worked together extensively in previous years to forge, facilitate and increase the entry of emerging talent into the professional trade shows world.




To partake in The Future of Fashion Program, you must have filled out the application form, you must have a complete and updated profile on, which features your latest collection(s). You would need to have already produced two commercial collections and be ready to present your Spring/Summer 2016 range in Paris on 4th–7th September 2015.

Candidates who have already exhibited a the WHO’S NEXT & PREMIERE CLASSE trade shows cannot participate in the competition.

Download the application form


This season, over 10 ready-to-wear designers (either menswear or womenswear) and 10 accessory designers (all types: jewellery, shoes,leather goods, textile accessories) will be selected amongst 18,000 talents worldwide from NOT JUST A LABEL ‘s international portfolio, as well as 10 urban wear designers (menswear and womenswear showcasing denim and contemporary streetwear).


The designers are judged on their creativity as well as their business capacity to market their collections by the program’s mentors who sit at the forefront of the fashion industry.

The competition will take place in 3 stages:

Trade shows in September 2015:
The 30 selected contestants will showcase their Spring/Summer 2016 collections in Paris from 4th to 7th September 2015. It is during the trade shows that 15 designers are chosen to proceed to the next stage

Trade shows in January 2016:
The 15 designers (5 ready-to-wear, 5 accessory and 5 urban wear) present their Autumn/Winter 2016-17 collections. It is during the January 2016 trade shows that 12 designers are eliminated.

Trade shows of September 2016:
3 finalist designers (1 ready-to-wear, 1 accessory and 1 urban wear) will be invited to participate for a third time at the trade shows to present their Spring/Summer 2017 collections.

At each stage of the competition, sessions of individual interviews will be undertaken by mentors to select which designers will go on to the next stage.


The brands Kelly Love for ready-to-wear and VäSka for accessories accessories managed to convince the mentors as well as international buyers of their creativity and strong commercial potential to establish themselves in the fashion market.      

They also won the first edition of the Future of Fashion Programme.
These two labels will present their Spring/Summer 2016 collection from the 4th – 7th September at the Porte de Versailles; Kelly Love will exhibit in the Fame area of the trade show WHO’S NEXT, whilst Väska will be found in the trade showPREMIERE CLASSE. They will also continue to benefit from extended support and a business plan aiming to raise funds, that is worth €20,000.

Learn more about these two designers:



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