The Future Of Fashion

The Future Of Fashion

WHO’S NEXT & PREMIERE CLASSE present the winning designers of the first edition of the support program #TheFutureOfFashion

Since 2013, WHO’S NEXT & PREMIERE CLASSE have collaborated with the leading online platform for young designers across the globe, NOT JUST A LABEL (NJAL), to organize The Future Of Fashion Programme; a springboard which allows up-and-coming designers to boost their international development.

The brands Kelly Love for ready-to-wear and VäSka for accessories have managed to convince the mentors and international buyers of their creativity and strong commercial potential in order to establish themselves on the fashion market and win the first edition of the Future of Fashion Programme.

They will present their Spring/Summer 2016 collection from the 4th – 7th September at the Porte de Versailles; Kelly Love will exhibit in the Fame area of the trade show WHO’S NEXT, whilst Väska will be found in the trade show PREMIERE CLASSE. They will also continue to benefit from extended support and a business plan aiming to raise funds, that is worth €20,000.

Discover these designers with strong commercial potential:



After working with a Japanese artist during a stay in Osaka, Kelly returned to her native country Australia to study at the Raffles Institute of Design. The designer then moved to London and worked for the Maison de couture Baccini & Hill followed by the online ready-to-wear giant Asos, before launching her own brand Kelly Love. These two completely different experiences have allowed her to merge ready-to-wear with a concept. Her experience in Japan installed in her the importance of having a definitive concept behind each piece of clothing. All her designs that use weave, wool, leather and mohair are created in Shenzhen, guaranteeing luxury but affordable luxury.




Väska is a brand based in Barcelona, however it is in fact the Swedish word for ‘bag’ that the designer chose for the name of the brand. Of Finnish/Swedish origin, Ann Sofi Storbacka’s collections are inspired by Nordic influences, but they also incorporate touches of Mediterranean aesthetic. In her small studio she creates her bags by hand using the best leathers and natural materials. The final result is a line of bags and accessories that form minimalist and visually captivating pieces.
The designers also attended the trade show CIFF in Copenhagen, which took place from the 29th January – 1st February 2015.
The program mentors for this first edition who accompanied and selected the designers are:
– Stefan Siegel, founder and director of NOT JUST A LABEL, the prestigious online platform dedicated to showcasing international young designers.
 Salman Khokhar, director of KOKA CONSULTING, a group in charge of developing fashion concepts
– Olivier Arrighi, founder and director of FIDANCIA, an international collection management and insurance company specialising in the area of fashion.
– Camille de Pontcharra, buyer for LAMBERT & ASSOCIATES, a fashion consultancy and purchasing office specialising in label development
– Sophie Guyot and Sylvie Pourrat, sales directors for ready-to-wear and accessories at WHO’S NEXT & PREMIERE CLASSE.

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